Let’s cut to the chase – making a splash in the vast online realm is no walk in the park, especially when you’re in the business of selling. Today, we’re diving into one of the geekier corners of fashion brand marketing – SEO. While it might not be the flashiest subject, it’s undeniably one of the most critical and frequently underestimated tools for grabbing attention in the online sphere.
Digital Marketing for Fashion
What is SEO? Why should I care?
SEO, which stands for “search engine optimization,” might initially seem like a snooze-fest, but hang on before you switch to another article. Let me break down why SEO matters and why it’s worth your attention.
So, how does this whole SEO thing work? It’s surprisingly straightforward. While mastering it might take some effort, starting and making a substantial impact on your fashion label or e-commerce store is easier than you might think.
In essence, fashion SEO revolves around keywords – those words or phrases you type into a search bar to find something online. Now, here’s the cool part: generating keywords is a breeze. All you have to do is craft excellent content for your website or fashion e-commerce platform. Yep, that’s the secret sauce! Keywords will naturally pop up in the content you create.
Now, is there a catch? Not really. That’s genuinely all there is to it – create valuable content. Sounds deceptively simple, doesn’t it? Well, that’s because it is! Admittedly, it can demand some time and patience. There might be moments of frustration when you’re unsure about what to write. But, here’s the deal – you want people to discover your site, right? The only way that’s going to happen is if you park yourself, focus for an hour or two, and churn out some quality content! Trust me, it’s worth the effort.
What are good keywords for fashion SEO?
When it comes to fashion brand keywords, stick to what’s directly relevant to your products and business. Avoid wandering off into unrelated territories. The golden rule of fashion SEO is simple: talk about exactly what you’re selling.
Imagine you’re selling baby swimsuits – focus your content on precisely that: “baby swimsuits.” Also, consider other terms people might use, such as “baby swimwear” or “baby swimmers.” Incorporate these variations into your content. This way, anyone searching for these terms will effortlessly stumble upon you and your offerings.
For a fashion e-commerce site, each item’s description is a goldmine for relevant keywords. Take time with each item, ensuring a comprehensive explanation using a variety of keywords specific to that item.
Fashion designers can use slightly more generalized keywords, but a unique angle is crucial. For instance, if you’re based in Hawaii, leverage the phrase “fashion designer in Hawaii.” This makes your content more accessible to search engines, making it easier for them to deliver your content to your target audience.
Fashion bloggers, on the other hand, have a bit more leeway with broader keywords. Yet, the core principle remains: SEO for fashion revolves around crafting engaging content that caters to your readers’ interests. When you provide valuable content aligned with your audience’s needs, relevant keywords naturally weave themselves into your writing.
In essence, whether you’re a brand, e-commerce site, designer, or blogger, fashion SEO boils down to delivering quality content that meets the demands of your audience. In doing so, you’ll effortlessly incorporate the right keywords, enhancing your online visibility and engagement.
Unique Products = Unique Keywords
When it comes to being found on Google, the answer might not be as straightforward as one might think. While “Red Shorts” has significantly higher search volume with around 2,400 monthly searches in the US according to Ahrefs, “Red Gnome Hat” has only about 100 searches. Conventional wisdom might suggest that selling a more popular item with higher search volume is the way to go, but when it comes to fashion, uniqueness and targeted keywords can play a crucial role.
For smaller fashion brands, opting to sell a more unique product like “Red Gnome Hat” could actually be a smarter move. Why? Because with a less common item, you’ll face less competition in the search results. As a result, it will be easier for your website to rank well for those specific keywords, making it more likely for potential customers to discover your products.
The key to SEO for fashion e-commerce lies in finding something distinctive to showcase, then crafting compelling and descriptive content around that item. By doing so, you’ll have a better chance of standing out in the crowded online marketplace and attracting the right audience to your brand.
Ultimately, a strong branding strategy that highlights your unique products and targets the right keywords can lead to a successful online presence, even if the search volume for those keywords is lower. So, don’t shy away from offering something special – it might be the key to getting noticed and building a dedicated customer base.
Need Help With Your SEO Strategy?
If the above seems overwhelming and you find yourself lacking the time or inclination to tackle it, that’s perfectly okay.
Life can get busy, and there’s no shame in seeking assistance when needed. Sometimes, the best course of action is to simply reach out and get the support you need!